The Lyne Starling Trimble Lectures are a series of lectures from the American Institute of Physics that feature prominent sciene historians and writers. Covering a diverse set of topics from philosophical to bibliographic, the Trimble lectures have been continually growing over the last few years and was facing the issue of keeping a stable format while still maintaing an intriguing and unique theme for each featured presenter. Today, all the print pieces use a consistent wordmark and logo placement, but each part of the series gets a unique and intriguing visual that is personalized for every lecture using indepth research to best match their subject. One lecture, "Farm Hall" even had it's material adapted for a play of the same name.