Detroit Annual Biker Rally

This promotional package was for a biker rally being held outside Detroit, Michigan. Growing up in an area that had the occasional large biker pack roll through town, I decided to design around what I knew of motorcycle enthusiasts. I took information from people I knew who took to the road and researched other rallies like Americade and Sturgis. From this I created promotional pieces around the music, food, and a motorcycle businesses. On a bike, space is limited, so I decided to focus on pieces that contained all the most important information that could easily held, such as in a wallet, or that would be saved before leaving home as a keepsake. The overall theme was based off of the road and biker attire.

All closed up

Unfolded

Spread 1

Spread 2 with map

Spread 3 with die cuts for info card

Unfolded card

All together